The disruptive nature of solar PV technology, limited awareness and high financial requirements often make solar PV disadvantaged compared with its competition , . A market-centric business model can help solar PV companies address consumers’ concerns while offering solutions to enhance its adoption.
To date, the research has overlooked customer interaction and engagement practices in the business models of conventional solar PV companies involved in the sales and installation of solar systems , , , . Customer interaction and engagement is an essential element of a company's business model , , , .
Huijben and Verbong identified that business models providing different ownership structures facilitated the development and growth of distributed solar PV. Amus suggested that adopting a community business model addressed infrastructural hindrances, making it cost-efficient for consumers to utilise solar PV.
The use of solar PV tends to spread rapidly in the area to which it has been introduced . Utilising existing installations to identify new potential customers, maintaining relationships with existing ones and following up on changing needs or requirements for complementary solutions can all strengthen interaction and engagement .
Read case study 67. Wallis Drilling Wallis Drilling wanted to reduce their costs and make their operations more sustainable. They choose for a roof mounted solar energy system with four Fronius solar inverters. Their solar energy electricity consumption represents 47% of their total energy consumption. Read case study 68. Geostats
This work is supported by Business Finland via Project “Solar X- maximizing solar PV integration capacity in energy and power systems (grant number 6844/31/2018)” and the Academy of Finland via the “Digitally mediated decarbon communities in energy transitions (DigiDecarbon)” project research funding (grant number 348210). Appendix 1.
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